Storytelling – try this at home kids

‘Come with me. A superhero soon you’ll be’! Choose a costume: shield or cape? Boots to make a quick escape? What’s your power? Strength or speed? These are things all heroes need.

How to Be a Superhero by @SueFliess

Getting your superhero just right takes a few goes.

Kids can spend hours drawing. Getting what they see in their heads down on paper. Iteration is core business.

Writing seems to be approached differently. Perhaps because dabbling is more difficult for younger kids or, in a school context, there’s a draft or two, but that’s it. Hand it in. Onto the next thing.

Editing prose – drafting and redrafting, getting to heart of the matter – isn’t fashionable, but it’s incredibly valuable in business. Consider how written material contributes to compelling brand identifies and value propositions. When consumers are time poor and platforms are crowded, getting to the point is critical.

Also, experts who can also write well, have a real competitive advantage. Equipped with great knowledge and the capacity to translate complex ideas into words that speak to people? Now that’s a real super power.

Yet editing is a skill rarely overtly taught in schools.

Try this at home kids!

Here’s an activity for older kids, taken from Jason Fried’s blog post The writing class I’d like to teach. It can help encourage kids to bring the approach they often bring to drawing, to writing.

Pick a topic, any topic, and write a three page version, a one page version, a three paragraph version, a one paragraph version, and a one sentence version.

Each step requires asking ‘What’s really important?’ That’s the most important question you can ask yourself about anything….Whittling it all down until all that’s left is the point.

Jason Fried, co-founder and CEO of Basecamp in episode #329 of The Tim Ferriss Show and in a Signal v. Noise.

Thanks for the inspiration @jasonfried and @tferriss.

In the first season of StartUp, Alex Blumberg talks about an early pitch to Chris Sacca, for what would later become Gimlet Media. On a sidewalk, under pressure, it doesn’t go well. Chris Sacca steps in and translates. He plays the conversation back with the contemporary constraint “in the two minutes it’ll take for an Uber to arrive”. Compelling and to the point, its pitch perfect.

The ‘pitch’ is a modern form of storytelling. And the pitch itself can be enough; to win investors, partners, even customers. In business, as in life, stories matter. A lot.

The value of authenticity and narrative arc are widely acknowledged in shaping how compelling a story is. In ‘A Debate with Malcolm Gladwell from WorkLife with Adam Grant’, however, Malcolm Gladwell and Adam Grant focus-in on another quality of storytelling “interestingness”.

For Malcolm, “…that quality of being specific and being able to illustrate your larger points with… precision is the quality of what makes something interesting.”

For Adam, interestingness has its origins in a certain kind of… pause. Drawing on the work of sociologist Murray Davis he suggests that “If someone just affirms your assumptions, you don’t get curious, you don’t get intrigued, there’s no surprise… when you’re interested is when it’s like ‘huh’, that’s the opposite of what I would have thought, or that’s different from what I would have believed”.

So if M. Sanjayan’s right and storytelling is a way to rule the world, well that’s a craft to master. Time to take “Once upon a time” and crank up the ‘interesting’.

Try this at home kids!

Pocket full of stories: without little eyes watching, pop four or five everyday items into the pocket of a coat. This is now the storytelling coat. Get the kid(s) to put it on, check their pockets and then tell a story incorporating the objects they find.
First half / second half: begin by telling a story out loud. Right after you get to a critical point, stop and let the kid(s) take over.
The pitch over dinner: at breakfast time, ask the kid(s) to keep an eye out during the day for a ‘problem’ they encounter and to come to dinner with an idea to solve it. The problem doesn’t need to be enormous – a top that’s hard to get on, pens and socks that keep disappearing – anything that doesn’t go smoothly will do.

In each case, encourage the kid(s) to make the story as interesting as possible. Talk about what might help with this. Perhaps by incorporating a real story, something they have experienced, getting very specific or getting characters to do the opposite to what you might expect.

Thank you for the inspiration Alex Blumberg (@abexlumberg), Chris Sacca (@sacca), Adam Grant (@AdamMGrant), Malcolm Gladwell (@Gladwell), Guy Raz (@HowIBuiltThis) and M. Sanjayan (@msanjayan) ℅ Tim Ferriss (@tferriss). All masters of their particular storytelling craft.

Postscript

For more inspiration, Nancy Duarte‘s Resonate is a masterclass, and modern take, on “Once upon a time…”.

Category: Storytelling

Editing: old school for iterating

Once upon a time, waiting for an Uber